--- title: MATTER launches initiative to strengthen digital marketing capabilities of small healthcare businesses in Chicago description: August 17, 2022, CHICAGO — MATTER, the premier healthcare incubator and innovation hub, today launched a new program to strengthen small healthcare businesses in Chicago’s West Side and South Side communities by establishing an online presence. image: https://blog.matter.health/hubfs/Imported_Blog_Media/digital-marketing-chicagoland-businesses-2022-2.png --- ![MATTER launches initiative to strengthen digital marketing capabilities of small healthcare businesses on Chicago’s West and South Sides](https://blog.matter.health/hubfs/Imported_Blog_Media/digital-marketing-chicagoland-businesses-2022-2.png) [← Back to Blog](https://blog.matter.health/) # MATTER launches initiative to strengthen digital marketing capabilities of small healthcare businesses on Chicago’s West and South Sides [ Emma ](https://blog.matter.health/author/emma) August 17, 2022 ## Selected healthcare organizations will participate in complimentary program to connect to digital-forward customers August 17, 2022, CHICAGO — MATTER, the premier healthcare incubator and innovation hub, today launched a [new program](https://matter.health/challenges/digital-marketing-for-local-healthcare-businesses-chicago?utm_source=blog&utm_medium=website&utm_campaign=dsb-2022&utm_content=press-release-launch) to strengthen small healthcare businesses in Chicago’s West Side and South Side communities by connecting them to digital-forward customers. Connecting with customers and competing for their attention is becoming more and more challenging. With funding from the U.S. Economic Development Administration (EDA), MATTER will offer three complimentary marketing workshops and additional resources to up to fifty healthcare organizations on the west and south sides of Chicago to help them connect to digital-forward customers. “MATTER has helped more than 700 entrepreneurial healthcare businesses from Chicago and around the world launch and grow, and we are delighted to be able to help local small businesses connect to today’s customers,” said Steven Collens, CEO of MATTER. Knowing how to create branding and marketing strategies is key to conveying the value and expanding the reach of an organization. Taught by leading marketing experts, the three workshops will equip small business owners with the framework to deliver their message, leverage multiple tactics to connect with their customers and cultivate their brand identity across all digital platforms. For businesses interested in participating in the program, please visit [the webpage](https://matter.health/challenges/digital-marketing-for-local-healthcare-businesses-chicago?utm_source=blog&utm_medium=website&utm_campaign=dsb-2022&utm_content=press-release-launch) to register and learn more. --- ### About MATTER At MATTER, we believe collaboration is the best way to improve healthcare. The MATTER collaborative includes more than 700 current and alumni startups from around the world, working together with dozens of hospitals and health systems, universities and industry-leading companies to build the future of healthcare. Together we are accelerating innovation, advancing care and improving lives. For more information, visit [matter.health](https://matter.health/) and follow @MATTERhealth. [matter news](https://blog.matter.health/tag/matter-news), [press release](https://blog.matter.health/tag/press-release) ## Related reads [![](https://blog.matter.health/hs-fs/hubfs/Imported_Blog_Media/Loyola24Challenge_Banner-2.png?width=352&name=Loyola24Challenge_Banner-2.png) ](https://blog.matter.health/loyola-university-chicago-and-matter-launch-2024-loyola-chicago-health-equity-quest) ### [Loyola University Chicago and MATTER launch 2024 Loyola Chicago Health Equity Quest](https://blog.matter.health/loyola-university-chicago-and-matter-launch-2024-loyola-chicago-health-equity-quest) Competition will advance solutions supporting the mental health of early career professionals ... 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